ATP + Palmes tap into tennis' cultural crossover with 2026 capsule

ATP and Palmes unveil their second collaborative capsule, available to purchase from today

Giovanni Benvenuto

The limited-edition summer collection features a curated range of tees, caps & accessories and blends heritage tennis aesthetics with elevated streetwear. By Press Release

The ATP is continuing its move into the cultural and fashion space with the launch of its second collaborative capsule alongside Copenhagen-based label Palmes.

Dropping today, the capsule features tennis inspired apparel and accessories designed to celebrate the sport’s heritage. The limited edition collection includes a curated range of ringer tees, sleeveless tops, graphic tees, washed out caps, a graphic bandana and a tote bag.

The collection blends Palmes’ progressive, design led approach to tennis culture with the iconic legacy and global reach of the ATP. The capsule brings together both on court tradition and off court expression, the collection reflects a shared ambition to bridge sport with fashion, lifestyle and culture, while reaching a new generation of fans.

Joan Carrera Lppez, ATP VP Licensing & Retail, said: “Today’s fans engage with tennis far beyond the court. This collaboration with Palmes forms part of our wider fashion strategy and allows the ATP to continue to express the sport through a new creative lens, one that connects with culture, fashion and a new generation of tennis fans.”

Nikolaj Hansson, Palmes Founder, said: “Palmes was born from the idea of bringing new ideas to tennis as a sport and culture, allowing for more people to engage with the game that we love. Our second capsule with the ATP serves as a testament to that, fusing together our shared allure for all things tennis in a playful way."

The ATP x Palmes capsule will be available to purchase:

• On site at the ATP Masters 1000 Rome in the ATP Store

• Online via atptourstore.com and Palmes.co

• In store at Palmes’ Copenhagen Flagship Store

The launch builds on the success of the first collaboration with Palmes and continues the ATP’s drive in the fashion and lifestyle space. It follows a series of iconic co branded collections with leading sportswear brands and the ATP’s long standing partnership with Lacoste.

The Palmes collaboration is part of a broader expansion of the ATP’s fashion strategy that marks a significant step in its move into the fashion and lifestyle space, which has included the creation of a dedicated licensing and retail team and launch of ATP Store, a global e-commerce shopping destination for tennis apparel and accessories.

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