What Karren Brady will do next after West Ham United exit confirmed

Baroness Karren Brady will be devoting her attention to other interests after stepping down from her role as executive vice-chair at West Ham United.

Hours after West Ham United’s draw with Crystal Palace, Brady confirmed the news that she was leaving the club after 16 years.

The David Sullivan and Brady era has been hugely controversial here in east London, to say the least.

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Fans have been staging protests against the board for what feels like an age now, with a plane carrying the banner ‘No More BS’ flown over the Pirelli Stadium in January before the Hammers played Burton in the FA Cup.

Brady has been an unpopular figure among West Ham fans and is now set to embark on a new chapter of her life.

Brady to focus on her broader interests after West Ham exit

A statement on West Ham United’s official website read: “Looking ahead, Baroness Brady will continue to focus on her broader business interests, including non-executive roles, contributions in the House of Lords, mentoring, and leadership initiatives, as well as continuing her longstanding role on television series The Apprentice.”

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It certainly seems as if the 57-year-old has a lot to focus on after the surprise news she was leaving the club broke.

The club also celebrated Brady for leading the negotiations to take West Ham into the London Stadium, which has proven to be a hugely controversial decision among the fan base.

They also hailed her for building a season ticket base of more than 50,000 fans, which they say has reinforced the club’s standing “both globally and within the Premier League.”

Joint-chair Daniel Kretinsky also praised Brady for her role in securing what was then a British record fee for midfielder Declan Rice in the summer of 2023 when he joined Arsenal for over £100million.

Brady has previously worked alongside Sullivan at Birmingham City, and has confirmed that her passion for football has not dwindled over the years.

In her parting statement, she hinted at mentoring the next generation of leaders in the game.

She said: “While this chapter closes, my passion for football and commitment to supporting the next generation of leaders remains undiminished. I wish West Ham United every success for the future and look forward to following their continued achievements with pride.”

West Ham’s draw with Palace leaves them two points above the relegation zone with five games to play.

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