Hyundai Motor Company and FIFA Museum Welcome Visitors to "Legacies of Champions" Fan Experience at Rockefeller Center During FIFA World Cup 2026™

NEW YORK, June 8, 2026 – Hyundai Motor Company and the FIFA Museum today opened the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City. Under the theme “Legacies of Champions,” the event welcomed FIFA President Gianni Infantino and celebrated FIFA World Cup™ heritage while inspiring future generations of players and fans.

The opening event was attended by Gianni Infantino, FIFA President; Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company; Marco Fazzone, Managing Director of the FIFA Museum; and FIFA Legends Marco Materazzi, Christian Vieri, and Roberto Baggio. The program included official remarks, a ceremonial ribbon-cutting and a trophy unveiling, highlighting a defining moment in FIFA World Cup™ history while inspiring the next generation of players and fans.

The special exhibition will be open from June 11 to July 19, bringing together nearly a century of FIFA World Cup™ history, Hyundai Motor’s 27-year partnership with FIFA, immersive fan experiences and robotics-powered exhibits. As part of Hyundai Motor Company’s global “Next Starts Now” campaign, the exhibition brings together football (soccer), culture and future innovation through immersive storytelling and interactive experiences.

Hyundai Motor Company has long supported football - a sport that anyone can enjoy with just a ball, and one that embodies teamwork and passion. This exhibition represents more than a celebration of that football history. It reflects how football connects and inspires people from one generation to the next. This is exactly what "Next Starts Now" means to us

Sungwon Jee

Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

We are excited to welcoming football fans from around the world to our special exhibition at Rockefeller Center during the FIFA World Cup 2026™ to connect, inspire and share the magic of the beautiful game. Thanks to Hyundai, the FIFA Museum is now in New York to celebrate football’s heritage and culture together for the fifth consecutive time in the host country during a major World Cup tournament.

Marco Fazzone

Managing Director of the FIFA Museum

As the FIFA Museum’s exclusive presenting partner for exhibitions held in FIFA World Cup™ host countries, Hyundai Motor is helping create experiences that connect football heritage with innovation and inspire future generations.

The exhibition features Hyundai Motor’s global fan campaign, “Be There With Hyundai,” which celebrates the next generation of football supporters. The display includes drawings created by children aged 5-12 from around the world supporting their National Teams. During the tournament, 48 selected artworks will appear on official National Team Buses traveling across host cities and stadiums in the United States, Canada and Mexico, bringing children's dreams and messages of support to football’s biggest stage.

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