New Stoke crest installed at bet365 Stadium

Stoke City have announced the club's new crest has been installed at bet365 Stadium.

The Potters adopted a new design last summer following several months of consultation with fans and revealed a "phased" introduction at their home ground with similar updates to be made at their Clayton Wood training complex "over the coming seasons".

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At the time the club said the idea was to produce a crest "that is truly synonymous with Stoke City Football Club and the city of Stoke-on-Trent" and offered a choice between staying with the current one or adopting a new one.

The alternative - a shield depicting a Staffordshire knot, the club's foundation date of 1863, their famous red and white stripes, and a kiln, in a nod to the area's link to the ceramic industry - received 68% of the vote.

Stoke owner and chair John Coates said the new crest showed the "history, traditions, work ethic and togetherness" of the club and the city.

"We can all look at the club crest and reflect that it truly represents what it means to be Stoke City," he said.

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"We are determined that our new crest will come to represent a new and successful era on and off the field.

"Our supporters can be assured that, as the 2026-27 season approaches, we are all working relentlessly towards that aim."

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